Web Design & Development

Professional and affordable websites developed with world-class developers from Firewave in California. Modern, fast, and built specifically for your business.

Custom Web Development

Websites That Actually Work For Your Business

Our team builds custom websites that go way beyond what site builders can do. You're looking at our work right now.

Sam and his team did an absolutely amazing job creating our new business website. From start to finish, the process was seamless and professional. They translated our vision perfectly into a sleek, modern, and highly functional site. Communication was excellent, and we were very pleased with the final product

ML
Meghan Levy
A year ago

Site builders like Wix and Squarespace work great for simple brochure sites. But when you need something custom like real-time calculators, smart forms, database integrations, or automation, you hit their limits fast. And here's the thing: getting all those powerful features built custom doesn't cost you an arm and a leg. We're talking the same budget, just way better results.

Don't need all that fancy stuff? No worries. The real value is not in having the most features. It's in getting a site that's actually built right from day one. Clean design. Fast loading. Works perfectly on phones. Shows up in search results. We have built single-page sites for local cafes that brought them more customers than their old five-page template ever did. Quality beats quantity every time, and attention to detail matters no matter how simple your site is.

  • Custom doesn't mean expensive. Whatever you're budgeting for a premium Squarespace site, we'll build you something way better for the same price. Fully custom, faster, and more powerful. You get Silicon Valley quality without the Silicon Valley price tag.
  • Tested on every device. We actually test your site on real phones, tablets, and computers. Every page. Every screen size. Not just designed to be responsive, but verified to work perfectly everywhere.
  • Built to compete. Your site loads instantly and follows all SEO best practices to maximize visibility when people search for your services. We build sites that outperform your competitors on every technical metric that matters.

How We Build Websites

Our Approach

Not just another web developer. A team that understands your time is valuable and your online presence matters.

Our goal is simple: save you time. Even if we just save 10-20% of your week, that is a huge win. You can see this for yourself throughout this site: the service area checker on the contact page, a privacy policy people actually read, the custom features that work exactly how you need them.

The real magic happens behind the scenes. We don't just wait for you to tell us every detail. We take initiative, come to the table with ideas, and figure out what you need (often before you realize it yourself). You spend less time on busywork and more time actually running your business. That's the real value of working with us.

Affordable Custom Development

Custom does not mean expensive. Whatever you are budgeting for a premium Squarespace or Wix site, we will build you something fully custom for the same price. No template limitations. No monthly fees piling up. No hitting feature walls. You get a site that is faster, more powerful, and built exactly how you want it—without paying a premium for the privilege.

Same budget as premium site builders, way better results

No monthly platform fees eating into your budget

Custom features that actually help your business grow

Silicon Valley quality at local business prices

Performance & SEO That Wins

Your website loads so fast people will think something is wrong. And when someone searches for your services on Google, your site has the technical foundation to compete. We obsess over performance and SEO best practices because a slow site that nobody can find is worse than having no site at all.

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Performance
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Accessibility
100
Best Practices
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SEO

Pages load instantly, not after 5 seconds of waiting

Built with SEO best practices for maximum search visibility

Built to convert visitors into actual customers

Faster than your competitors, guaranteed

Mobile Perfection

Most of your customers will visit your site on their phone. We build for phones first, then make it even better on bigger screens. And we do not just design it to look good on mobile. We actually test it on real devices. Every single page. Every screen size. Because a website that does not work on mobile might as well not exist.

Tested on real iPhones and Android phones

Verified on tablets, laptops, and desktop monitors

Every page checked in both light and dark mode

Works perfectly on devices from 3 years ago to brand new

DIY Platforms vs Custom Development

DIY platforms work fine for basic brochure sites. But when your business needs a website that actually helps you get more customers, you need something built specifically for you.

FeatureDIYAgenciesUs
Cost-effectiveness
Getting maximum value for your investment
Custom features & integrations
Built-in tools and connections to platforms you already use
SEO optimization
Technical foundation to maximize search visibility
Custom design
Unique, professional design built specifically for your business
Local support
Real people you can talk to when you need help
Mobile optimization
Tested on real devices to work perfectly on every screen size
Lightning-fast performance
Pages load instantly with perfect technical scores
Proactive improvements
Ongoing suggestions to make your site even better
Smart integrations
Connect to Slack, Discord, Square, Stripe, and more

These are just some examples. The real value of custom development is working together to find solutions that save you time. And it goes way beyond your public-facing website. Site builders make sites for your customers. We build internal tools that save you time every single week.

Design That Makes a Difference

Small details add up to a big difference in how professional your site feels and how well it converts visitors into customers.

Call-to-Action Buttons

Generic blue buttons are forgettable. Our hero button uses layered design, icons, descriptive subtext, and premium shadows for maximum engagement and clarity.

Legal Text & Key Information

Wall-of-text legal disclaimers get ignored. Using our Highlighter component with strategic emphasis, we make important information actually readable and engaging.

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IMPORTANT INFORMATION

ALL SERVICES ARE PROVIDED AS-IS WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. PRICES MAY VARY BASED ON LOCATION, PROJECT COMPLEXITY, AND TIMELINE REQUIREMENTS. CONTACT US FOR A FREE QUOTE AND CONSULTATION. WE SERVE WESTERN MASSACHUSETTS AND NORTHERN CONNECTICUT. PAYMENT TERMS AND CONDITIONS APPLY. ALL SALES ARE FINAL. REFUNDS MAY BE ISSUED AT THE SOLE DISCRETION OF MANAGEMENT. SERVICES ARE SUBJECT TO AVAILABILITY.

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Everything you need to know:

All services come with our quality guarantee. Pricing is customized based on your specific needs and project scope. Free quotes available with no obligation.

Proudly serving businesses across Western MA & Northern CT with flexible payment terms and dedicated support.

We stand behind our work. If you are not satisfied, we will make it right.

Loading & Progress States

Generic spinners leave users guessing. Contextual loading states with clear messaging reduce perceived wait time and build trust during async operations.

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Preparing your quote...

This usually takes just a few seconds

Navigation Menu Items

Plain text links blend into the background. Icon-enhanced navigation with descriptions provides visual hierarchy and helps users quickly identify where they want to go.

FAQ

Meet Sam,Our Lead Developer

Firewave • California

Building world-class websites for local businesses

Sam Amanat

Nate and I have been close friends for over a decade. We've seen each other grow, supported each other through challenges, and celebrated wins together. When he started Friendly IT & Tech, joining the team to handle web development was a natural fit.

I believe every local business deserves a great website. Working with Friendly IT & Tech clients, I get to bring their unique vision to life, ensuring their online presence is as impactful as their in-person service. The commitment to genuine relationships and quality service is exactly how I approach development.

What makes this work so well is what Nate does best: building relationships that last. His clients become friends, and everyone benefits from his genuine approach to business. I'm grateful to work alongside someone who values people as much as results.

Sam Amanat

Founder, Firewave

Friends since

2015

Ready for a Better Website?

Get a custom site built by experienced developers who care about the details.

  • Custom features that site builders can't do
  • Tested on every device, every screen size
  • Mobile-first responsive design
  • SEO best practices built in from day one
  • Lightning-fast loading speeds
  • Ongoing support and maintenance